The Importance of Relationship Building in SEO: A Conversation with Jack Wendt In the digital marketing world, technical skills and strategic knowledge often get the spotlight. But as Jack Wendt explains in this conversation with Nic Padilla, the ability to build and maintain strong relationships is what ultimately separates good SEO professionals from great ones. … Read more
How to Own Your Agency and Your Life: A Conversation with Mike Schmidt and AJ Rivera In this three-part episode of Behind the Boost, host Nic Padilla welcomes Mike Schmidt and AJ Rivera for an expansive conversation about building a digital agency that serves your life goals, not the other way around. From operational strategy … Read more
Lyn Askin on Building Resilient Businesses in Uncertain Markets In this three-part episode of Behind the Boost, host Nic Padilla sits down with Lyn Askin to explore what it means to build a truly resilient business. From navigating economic downturns to adapting to shifting market conditions, Lyn shares the strategies, mindset, and operational principles that … Read more
Beyond the Buyout: How Tom Shipley Built an Empire Through Strategic Acquisitions In this two-part episode of Behind the Boost, host Nic Padilla interviews Tom Shipley about his approach to business growth through strategic acquisitions. Tom shares lessons from building a portfolio of businesses, the due diligence process, integration challenges, and the mindset required to … Read more
Cameron Williams on Building Better Agencies Through Systems and Culture In this two-part episode of Behind the Boost, host Nic Padilla talks with Cameron Williams about what separates agencies that scale from those that stall. The conversation covers operational systems, agency culture, client retention strategies, and the leadership mindset needed to build a sustainable digital … Read more
Bruce Rowe on Enterprise SEO Strategy and Scaling Digital Marketing Operations In this comprehensive three-part episode of Behind the Boost, host Nic Padilla interviews Bruce Rowe on enterprise-level SEO strategy, the complexities of scaling digital marketing operations, and the leadership principles that drive success in large-scale SEO programs. Watch the Full Interview Watch Part 2: … Read more
Jarrell Hibler on Sales Leadership and Driving Revenue Through SEO Partnerships In this episode of Behind the Boost, host Nic Padilla sits down with Jarrell Hibler to explore the intersection of sales leadership and SEO, the skills that drive revenue growth in digital marketing, and what it takes to build a high-performing sales culture within … Read more
Ryan Cook on Agency Growth and the Power of White-Label SEO Partnerships In this two-part episode of Behind the Boost, host Nic Padilla welcomes Ryan Cook for a deep dive into the mechanics of agency growth, the strategic role of white-label SEO partnerships, and the operational decisions that determine whether an agency scales successfully or … Read more
Josh Sanderford on Franchise SEO and Building Lasting Partner Relationships In this episode of Behind the Boost, host Nic Padilla speaks with Josh Sanderford about the unique challenges and opportunities in franchise SEO, the art of building lasting partner relationships, and what it takes to deliver measurable results for multi-location businesses. Watch the Full Interview … Read more
From Intern to SEO Leader: How Juve Hernandez Built a Career Scaling Multilingual SEO Campaigns In this episode of the Behind the Boost podcast, host Nic Padilla sits down with Juve Hernandez, a rising SEO leader at Boostability whose journey from intern to managing multilingual campaigns across global markets offers a masterclass in career growth … Read more