Podcast

Behind the Boost: Conversations With the People Growing Small Businesses Online

Behind the Boost is a podcast produced by Boostability and hosted by Nic Padilla. Each episode features entrepreneurs, agency owners, and marketing professionals who share a common mission: helping small businesses succeed online. The show explores career paths, personal stories, and defining moments that brought these leaders into the digital marketing space—and what keeps them motivated to make an impact.

With nearly two decades of experience building white-label SEO programs and training partners across 14 countries, Nic uses every conversation to dig into the real challenges agencies face—from fulfillment gaps and partner retention to scaling operations without losing quality. Whether a guest runs a solo consultancy or leads a growing team, the focus stays on practical strategies that listeners can put to work immediately.

Watch the Latest Episode

Recent Episodes

The podcast currently has 30 episodes and counting. Here are some of the recent conversations:

  • Juve Hernandez — Building a Business From the Ground Up (3-part series): An immigrant entrepreneur story covering the realities of starting from nothing, navigating cultural barriers, and building a sustainable business in the United States.
  • Josh Sanderford — Trust Before Tactics: A conversation about why building trust matters more than any single marketing tactic when growing a digital business.
  • Ryan Cook — Building Authority Through Writing (2-part series): A deep look at Ghostbird and how writing can establish credibility and drive long-term growth for agencies.
  • Jarrell Hibler — Building Strong Marketing Foundations: Inside Premier Marketing and the importance of getting foundational strategy right before scaling.
  • Bruce Rowe — From Yahoo to Google (3-part series): A veteran SEO shares stories from the earliest days of search engine optimization and how the industry has evolved.
  • Cameron Williams — Building Better Agencies (2-part series): Practical advice on structuring agencies for growth, improving client relationships, and staying competitive.
  • Tom Shipley — Beyond the Buyout (2-part series): How one entrepreneur built an empire through strategic acquisitions and what that process really looks like.
  • Lyn Askin — Building Resilient Businesses (3-part series): Lessons in resilience, adaptability, and long-term thinking for agency owners and entrepreneurs.
  • Mike Schmidt & AJ Rivera — How to Own Your Agency and Your Life (3-part series): Balancing business growth with personal fulfillment, and why ownership means more than revenue.
  • Alex Schlinsky — Be Audacious (2-part series): Community building, standing out in crowded markets, and the role of confidence in sales.

Browse all 30 episodes on YouTube →

Topics Covered on the Show

Behind the Boost episodes cover a wide range of subjects relevant to agency owners and marketing professionals, including:

  • Why most white-label SEO programs fail and how to fix them
  • Honesty and transparency challenges facing SEO agencies
  • Scaling agency operations without sacrificing quality
  • Building trust with partners and clients before pushing tactics
  • Immigrant and first-generation entrepreneur journeys
  • Content marketing, authority building, and thought leadership
  • Business acquisitions and exit strategies
  • The evolution of SEO from the early days of Yahoo to modern search

Guest Appearances on Other Podcasts

In addition to hosting Behind the Boost, Nic has appeared as a guest on several other podcasts to share his expertise in white-label SEO and agency partnerships:

  • The HighLevel Experience Podcast (Episode 81, March 2026) — How AI is redefining SEO and what agencies need to do right now
  • Catalytic Leadership Podcast (July 2025) — Scaling agency programs and building leadership systems
  • Conquer Local (July 2023) — Bridging the gap between SEO sales, fulfillment, and retention

About the Host

Nic Padilla is the Director of Business Development at Boostability, where he oversees white-label SEO partner programs and training operations spanning 14 countries. Before stepping behind the microphone, Nic spent years working directly with agency owners to solve fulfillment challenges, improve client retention, and build repeatable systems for growth. He brings that hands-on experience into every episode of Behind the Boost. Learn more on the About page or explore Nic’s Speaking engagements.

Listen and Subscribe

Behind the Boost is available on YouTube and through Boostability’s website. New episodes are released regularly, so subscribe to stay up to date with the latest conversations featuring agency owners, SEO professionals, and entrepreneurs who are making an impact in digital marketing.