How It Started
Nic Padilla’s career in digital marketing began in 2008 at CastleWave (later acquired by Crexendo Business Solutions), where he created content for online marketing campaigns serving brands including IMAX and the New York Times. That early experience in content marketing and search engine optimization shaped the direction of everything that followed.
In 2012, Nic joined Boostability as an account manager on the phones — answering calls and helping small business customers understand their SEO campaigns. He was originally brought on because he speaks fluent Spanish and the company was launching a Spanish-language product. From that starting point, he worked his way through every level of the organization over the next decade.
Building Partnerships Across 14 Countries
One of the defining chapters of Nic’s career was moving to Melbourne, Australia in 2015 to manage Boostability’s partnership with Sensis, the company behind Australia’s Yellow Pages. For two and a half years he worked on the ground building the relationship between a Utah-based SEO company and one of Australia’s largest directories. That experience taught him how to operate across cultures, time zones, and business expectations — skills he now applies to partnerships spanning North America, Europe, South Africa, and the Asia-Pacific region.
Mission and Values
Nic believes the foundation of any successful partnership is honesty. In an industry where many agencies struggle with transparency about what SEO actually delivers, he has built his reputation on showing the work — every task completed, every result documented. As he explained on the Conquer Local podcast, the key to long-term retention is making sure partners and their customers can see exactly what is being done on their behalf.
He is equally committed to mentoring the next generation of digital marketers. Whether training teams of virtual assistants in the Philippines, coaching young SEO account managers in Lehi, Utah, or presenting at international events like BrightonSEO and SIINDA, Nic’s goal is to make the systems and frameworks he has developed accessible to people at every stage of their career.
Conferences and Industry Events
Nic is a familiar face on the conference circuit. He has represented Boostability at events across three continents, including BrightonSEO UK and BrightonSEO San Diego, the SIINDA conference in Berlin and Rome, the HighLevel Summit, the Seven Figure Agency Intensive in Miami, the Commitment Summit in Cancún, and DealCon — where Boostability has been a sponsoring partner for four consecutive years. In 2026, he is scheduled to speak at the Scale with Stability Summit in Arkansas. See the full timeline on the Speaking page.
Why the Podcast
Nic started hosting Behind the Boost because he wanted to give a platform to the entrepreneurs, agency owners, and marketing professionals he works with every day. The conversations are not scripted pitches — they explore career paths, personal stories, and the defining moments that led each guest into digital marketing. Guests have included Alex Schlinsky on authenticity and confidence in sales, Joshua Johnston on scaling to a $4M exit, and Stefanie Kim on systems-driven growth.
Featured Conversations
Alex Schlinsky: Be Audacious — On showing up authentically, building a personal brand, and standing out in a crowded agency landscape.
Joshua Johnston: From COO to a $4M Exit — On the systems he built to scale, the leadership lessons learned, and what it takes to successfully exit an agency.
Get in Touch
For press inquiries, speaking engagements, or partnership conversations, reach out through the contact form. You can also connect with Nic on LinkedIn or X (Twitter).