Taking Ownership of Your Agency and Your Life
In Part 1 of this Behind the Boost conversation, Nic Padilla sits down with Mike Schmidt and AJ Rivera to discuss what it truly means to own your agency, your time, and your life. This episode dives into the mindset shifts and business frameworks that allow agency owners to build businesses that serve their lives rather than consume them.
Who Are Mike Schmidt and AJ Rivera?
Mike Schmidt and AJ Rivera are agency owners and coaches who help digital marketing entrepreneurs build more profitable, sustainable agencies. Together, they share the systems, strategies, and mindset shifts that have transformed how they and their clients run their businesses.
Key Themes from Part 1
- Agency ownership mindset: The difference between being a business owner and being a business operator, and why the distinction matters
- Freedom through systems: How building the right operational infrastructure gives agency owners their time and life back
- Pricing and positioning: Why most agency owners undercharge and how to fix your pricing model for sustainable profitability
- Clarity of vision: How a clear vision for what you want from your business and your life drives better decisions every day
- The path from freelancer to agency owner: The practical steps required to make the transition and build a scalable operation
Key Takeaways
- Owning an agency and owning your life requires intentional design, not just hustle
- Systems and delegation are the foundation of both freedom and scalability
- Most agency owners undercharge because they price on hours instead of outcomes
- A clear personal and business vision acts as a compass for every major decision
- The best agencies are built to run without the owner being involved in every deliverable
About Behind the Boost
Behind the Boost is hosted by Nic Padilla, Director of Channel Partnerships at Boostability. Each episode features entrepreneurs and marketing professionals sharing the lessons that drive real growth. Browse all episodes or learn more about Nic.